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2025 USA National
Sweetheart Pageant

Thursday, July 17 (ages 4-12)  | Friday, July 18 (ages 13-25)

Hyatt Regency Grand Cypress Resort- Orlando, Florida

Our National Sweetheart Pageant is a one-day national pageant competition open to young ladies ages 4-25 who are NOT competing for UNM National Titles.

This is an opportunity to compete on our iconic national stage, get feedback from our national level judges, and have a fun, no contract, no strings attached national level pageant experience and production. Competition takes place during UNM Nationals preliminaries and there will be six divisional winners who will receive the National Sweetheart crown and sash. Contestants may enter our Sweetheart pageant for practice and feedback, and choose to not have their scores entered to win a crown and sash if they are already representing another pageant title. This is another way we are providing young women with more opportunities to be #PositivelyEmpowered! Register today! 

We have State Sweetheart programs nationwide! For information on our State Sweetheart programs, please contact the state's director or email

National Sweetheart Details

Age Divisions

Miss              20-25

Teen             16-19

Jr. Teen        13-15

Preteen        10-12  

Princess        7-9  

Jr. Princess   4-6  

Age as of June 1, 2025. Contestants must be a natural born female and compete as such, never been married or pregnant or have had a child. Contestants must reside in the United States and be a citizen. 

Who can participate?

This is a perfect opportunity for those who want national stage practice on a national level stage production with national judges feedback prior to their upcoming state or national pageant for ANY system.


This is also perfect for those who can’t compete for a week-long national title due to schedules or finances, but would still love to compete for the chance to bring home a national title.


What are the requirements?

Contestants will compete in evening gown and runway (fun fashion) for the chance to win the USA National Sweetheart national crown and sash. USA National Miss Sweetheart title comes with no requirements and no contracts or management. It's a one-day pageant with no strings attached.

What is the walking pattern?

Contestants will use the official walking pattern for both runway and evening gown, unless they have their own walking pattern they are practicing. 

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National Sweetheart contestants are able to use the UNM discount at the national pageant hotel. The Hyatt Regency Grand Cypress Resorts, is a gated, family-friendly and pet-friendly golf resort located near Disney World. Located on 1,500 acres of lush tropical landscape including Lake Windsong, the resort has incredible amenities for you to enjoy your stay during nationals. The resort boasts six on-site restaurants and quick-bite options, as well as well-appointed, modern and spacious guest rooms.


Discounted Group Rate: $199

Kids Eat free: all contestants ages 4-12 will have a free nightly dinner with a paid adult entree at Lake House Restaurant

Resort amenities: 

  • 800,000-gallon lagoon pools with 12 waterfalls, water slide, swim-through caves, kids splash zone and rope bridge

  • White sand beach with hammocks

  • Sail boats, paddle boards, kayaks and paddle boats on Lake Windsong

  • Bike rentals, rock climbing walls, nature trails, jogging trails

  • 8-hole putt-putt , 5-hole mini golf, Jack Nichlaus golf course

  • Nightly movie at the pool

  • Basketball, volleyball and pickleball courts

  • 24-hour StayFit gym

  • Transportation to Walt Disney World, Disney Springs and Universal

  • 10% discount on 50-minute spa/salon services 

Resort fee: the hotel has reduced the resort fee for our group to $10 per night. 


Sweetheart contestants are able to use the UNM discount for Disney Tickets. To purchase UNM discount Disney park tickets, call 407-566-5600 or click above.  Tickets are valid 7 days pre, during, and post pageant dates.  Deadline: 7/13/2024.  A Disney Theme Park Reservation is required along with your ticket.  Full instructions can be found here.

Sweetheart contestants are able to use the UNM discount for Universal tickets. To purchase UNM discount Universal Studios, Islands of Adventures and Volcano Bay tickets, click above. Tickets are valid July 11-22, 2024. Deadline to order June 30. If you have any specific or additional questions, please reach out to Zach Pleeter by emailing or call (407) 883-9837.

Sweetheart contestants are able to book hair and make up artists, as well as tanning, teeth whitening and other professional services being offered to UNM National Delegates. Click the link above to view our on-site service professionals and their contact info.

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